FR 01/10 · 00:00:02
REC ●
01
(ignition turns, engine catches first try)
Black. A single ignition turn.
FH Strategy · Nairobi
BADO.
The platform
Still moving. Bado tunasonga.
Endorsement
A CFAO Mobility brand. Bado.
Scroll
001 / 013
02 — The Idea
STILL./
bado.
One word · Two languages
In Kenya, the flex was never the new car. We worship what won't die. Bado iko — it's still here — is the highest compliment a Kenyan can pay a machine.
The reframe
CFAO doesn't sell vehicles.
It keeps Kenya moving — and keeps you moving long after the sale.
Line · 01
Cheap is easy. Staying on the road is not.
Line · 02
Anyone can sell you a car. We keep you moving.
Line · 03
Buy the kilometres, not the car.
Line · 04
The journey starts before the engine does.
170
years moving things
43
service centres in Kenya
1
word that says it all
03 — The Film · :60
Bado. A roll-call of the machines that refuse to die.
We never see a showroom or a new car until the very end. We see the technician. The genuine part. The service bay. And the country that is — still — moving.
Animatic · :60 · Ken-Burns
10 frames · type resolve
PAUSED
FR 01/10 · 00:00:00 / 01:00:00
(ignition turns, engine catches first try)
Storyboard frames
Frame-by-frame.
FR 02/10 · 00:00:05
REC ●
02
Some say buy new.
Dawn. White Probox taxi pulls out, 600,000km on the clock.
FR 03/10 · 00:00:06
REC ●
03
Here, we ask one thing —
1990s Land Cruiser climbs a red-earth escarpment.
FR 04/10 · 00:00:05
REC ●
04
utakuwa bado?
Matatu conductor slaps the side of a bus that never missed a Monday.
FR 05/10 · 00:00:06
REC ●
05
Will you still be moving?
Loaded Hino truck on Mombasa Road at golden hour.
FR 06/10 · 00:00:06
REC ●
06
(music builds)
Field nurse's Land Cruiser arrives at a remote village.
FR 07/10 · 00:00:06
REC ●
07
They're all still here.
CFAO technician's hands fit a genuine part under bay lights.
FR 08/10 · 00:00:06
REC ●
08
Ask them why.
Wide of a CFAO service centre at dusk.
FR 09/10 · 00:00:08
REC ●
09
Still moving.
Montage: every vehicle from earlier, moving, moving, moving.
FR 10/10 · 00:00:10
REC ●
10
Bado.
Type resolves on ink. STILL. / bado. Endorsement lockup.
04 — Master Key Visual · CFAO Mobility
STILL MOVING
KENYA.
Anyone can sell you a car. We keep you moving — 43 centres, genuine parts, 170 years.
Press / poster · A1 · 4:5
A CFAO Mobility brand. Bado.
05 — The Portfolio
Eight brands.
One word.
Each brand gets its own truth. The same word signs them off. Toyota's grit. Suzuki's wits. Mercedes' poise. BYD's tomorrow. Hino's uptime. Sinotruk's haul. Yamaha's road. Winpart's parts.
06 — Out of Home
The roads
talk back.
One word. The right corridor. Right time. The proof is in the context — Mombasa Road, Thika Highway, Waiyaki Way. The boards don't shout. They confirm what the country already knows.
01 / 03 · Mombasa Road · Gantry
In situ · daytime / dusk
Mombasa Road · Gantry
CFAO Mobility
BADO.
02 / 03 · Thika Superhighway · Gantry
In situ · daytime / dusk
Thika Superhighway · Gantry
CFAO Mobility
STILL MOVING KENYA.
43 centres · genuine parts · 170 years.
03 / 03 · Waiyaki Way · Brand board
In situ · daytime / dusk
Waiyaki Way · Brand board
CFAO Mobility
Business never stops.
Hino. A CFAO Mobility brand. Bado.
06b — Unconventional OOH
Off the gantry.
Onto the road, the runway, the pitch.
A matatu side wrap doing 412,000 kilometres a year. The first advert you see at JKIA arrivals. A perimeter board at every Harambee Stars home fixture. The word travels where the country already does.
04 / 06 · Nairobi CBD · Mfangano stage
Moving billboard
Bado iko.
412,000 km
A CFAO Mobility brand. Bado.
This matatu has done 412,000km. Ask the conductor.
05 / 06 · JKIA · Arrivals hall
First thing Kenya tells you
Karibu Kenya
Karibu. Tunasonga.
Welcome. We're still moving. — CFAO Mobility, 170 years in Kenya.
A CFAO Mobility brand. Bado.
First thing Kenya tells you
06 / 06 · Kasarani · Harambee Stars matchday
Partnership · Stadium LED
STILL ON THE PITCH.
Proud sponsor · Harambee Stars · Bado.
Partnership · Stadium LED
08 — Digital & Display
Cheap stops.
Good keeps going.
YouTube 6s sting · MPU · leaderboard · mobile banner. Every unit the same one job: send Kenya to its nearest service centre. 43 of them, by the way.
Leaderboard · 728×90
Digital · IAB unit
CFAO Mobility
Cheap stops. Good keeps going.
Book →
MPU · 300×250
Digital · IAB unit
CFAO Mobility
Bado.
Service. Parts. Trust.
Book →
YouTube · 6s bumper
Storyboard
FR 01/03
Bado.
:06
CFAO Mobility
Mobile banner · 320×50
Digital · IAB unit
CFAO Mobility
Still moving.
Book →
09 — Dealer & Experiential
The forecourt
does the talking.
Window takeovers. Service-bay posters. Floor graphics. A test-drive board that says: drive the one that'll still be here.
01 / 03 · Showroom window takeover
In situ · dusk
Westlands · Nairobi
BADO.
43 service centres. Genuine parts. 170 years.
A CFAO Mobility brand. Bado.
02 / 03 · Service-centre poster
A1 · in situ
The journey starts
before the engine does.
before the engine does.
Genuine parts. 43 centres.
03 / 03 · Test-drive activation board
Forecourt
Drive the one that'll still be here.
Test it.
Then test time.
Then test time.
Forecourt activation
A CFAO Mobility brand. Bado.
10 — The Lead Engine
From ad to
advisor — in
two taps.
Every billboard, post and banner leads to one thing: a real human at your nearest CFAO centre. WhatsApp is the spine. James in Westlands is the proof.
2 taps
to a CFAO advisor
43
centres on the map
cm
CFAO Mobility · Kenya
Business · online
⋯
Saw your billboard. Need help.
Karibu! 👋 Welcome to CFAO Mobility. We keep Kenya moving. What can we help you with today?
Book a service.
Sawa. Which brand? Toyota / Suzuki / Hino / Mercedes-Benz / BYD / Sinotruk / Yamaha?
Toyota Land Cruiser. 2008. 480,000km. Bado iko.
Heshima kwa hiyo gari 🙌 We'll keep it moving. Pick a service centre near you — date picker below.
Westlands. Friday 10am.
Booked. Meet James, your CFAO advisor at Westlands. He'll keep you moving. Bado.
Message
→
11 — Internal & PR
We are the reason
Kenya keeps moving.
Launches from the inside out. A technician portrait series. An op-ed on mobility economics. The KVM Thika local-assembly story. The earned moments that make the paid land.
Internal launch · Pamoja
The reason it's
still moving.
still moving.
Staff launch poster
We don't just sell movement. We are the reason Kenya keeps moving. Bado — starts with you.
DARE values · Internal email
Wrapping in the existing internal architecture. The DARE values show up in service, not slogans.
BUSINESS DAILY · OP-ED
Why the cheapest way to move is the most expensive.
A note on the economics of mobility — and the hidden price of a low sticker.
THE STANDARD · ECONOMY
Made in Thika. Moving Kenya.
KVM local assembly — jobs, manufacturing, affordable mobility.
TECHWEEK · FUTURE
Moving to what's next.
EV education — what it really takes to switch, in Kenya.
12 — Asset Library
The whole campaign.
One PDF. Or one by one.
Every key visual, every storyboard frame, every mockup. Take it into your next status meeting — or your boardroom.
Download full lookbook PDFcover
Cover plate
film
FR 01 — Ignition
film
FR 02 — The Probox at dawn
film
FR 03 — The escarpment climb
film
FR 04 — The matatu
film
FR 05 — The Hino at golden hour
film
FR 06 — The field nurse
film
FR 07 — The reveal: genuine part
film
FR 08 — The service centre at dusk
film
FR 09 — Moving, moving, moving
film
FR 10 — Bado.
kv-master
STILL MOVING KENYA.
kv-brand
kv-toyota
kv-brand
kv-suzuki
kv-brand
kv-mercedes
kv-brand
kv-byd
kv-brand
kv-hino
kv-brand
kv-sinotruk
kv-brand
kv-yamaha
kv-brand
kv-winpart
ooh
Mombasa Road gantry — BADO.
ooh
Thika Superhighway — STILL MOVING KENYA.
ooh
Waiyaki Way — Hino brand board
ooh-unconventional
Matatu side wrap — moving billboard
ooh-unconventional
JKIA arrivals — first thing Kenya tells you
ooh-unconventional
Stadium perimeter — Harambee Stars partnership
social
600,000km
social
Hands and the key
social
Matatu detail
social
EV charging — Nairobi
dealer
Showroom window takeover
dealer
Service bay
internal
The reason it's still moving.
pr
KVM Thika local assembly
pr
CEO op-ed
13 — Close
Still moving.
Bado tunasonga.
One word. Two languages. One country that does not stop.
We don't sell new. We keep what's here, moving.
Agency
FH Strategy · Nairobi
Client
CFAO Mobility Kenya
Brief
RFP 004/2026 · Lot 2
A CFAO Mobility brand. Bado.
The feed says
bado iko.
Four platforms, four tones, one word. Instagram for the proof shot. LinkedIn for the fleet decision. TikTok for the Bado challenge. Stories for the swipe-up.
@cfaomobility 600,000km. Bado iko. The one that won't quit. 🛠️ Genuine parts. 43 centres.
#Bado #StillMoving #CFAOMobility #Tunasonga
@cfaomobility The future. Built to last. BYD, here for the long road. ⚡
#Bado #BYD #StillMoving
Downtime is the only thing that costs more than the truck. Fleet uptime, kept genuine — 43 centres, real parts, real engineers.
#Hino #FleetUptime #CFAOMobility
Never missed a Monday. Show us your bado machine 👇 #BadoChallenge
#Bado #Tunasonga #Kenya
Vote with your thumb.
Still? Bado.
An interactive sticker poll. A swipe-up to book a service. Two taps from a story to a CFAO advisor on WhatsApp.